Overview Personalization is the key to creating engaging videos that connect with your audience. SlideVid’s template system allows you to dynamically replace variables to create unique content for each recipient.
Variable Basics Defining Variables in Templates Variables are placeholders in your script surrounded by double curly braces:
Hi {{name}}, welcome to {{company}}! Variable Replacement When generating from a template, provide values for each variable:
{ "variables" : [ { "key" : "name" , "value" : "Sarah" }, { "key" : "company" , "value" : "TechCorp" } ] } Result: "Hi Sarah, welcome to TechCorp!"Types of Personalization Name & Company
Location
Contact Info
{ "name" : "John Smith" , "company" : "Acme Corp" , "role" : "CEO" }
2. Metrics & Data // Personalized metrics { "name" : "Sarah" , "metric_value" : "30%" , "metric_name" : "productivity increase" , "time_saved" : "10 hours per week" , "roi" : "$50,000 annually" } Script: Hi {{name}}! Companies like yours see a {{metric_value}} {{metric_name}}, saving {{time_saved}} and generating {{roi}} in additional revenue. 3. Conditional Content While SlideVid doesn’t support conditional logic in templates directly, you can prepare the script before sending:
function prepareScript ( template , data ) { let script = template ; // Replace variables Object . entries ( data ). forEach (([ key , value ]) => { script = script . replace ( new RegExp ( `{{ ${ key } }}` , 'g' ), value ); }); return script ; } // Different scripts based on user segment const templates = { enterprise: "Hi {{name}}! As an enterprise customer, you get {{feature}}..." , startup: "Hi {{name}}! Perfect for startups like {{company}}..." , individual: "Hi {{name}}! Great for individuals looking to {{goal}}..." }; const script = prepareScript ( templates [ user . segment ], { name: user . name , company: user . company } ); 4. Industry-Specific // SaaS Example { "name" : "Mike" , "product_name" : "Analytics Pro" , "feature_1" : "real-time dashboards" , "feature_2" : "custom reports" , "feature_3" : "API access" , "trial_days" : "14" } // E-commerce Example { "name" : "Emma" , "product_name" : "Wireless Headphones" , "discount" : "20%" , "price" : "$79" , "shipping" : "free" , "delivery_date" : "Friday" } // Real Estate Example { "name" : "David" , "property_address" : "123 Oak Street" , "bedrooms" : "3" , "bathrooms" : "2" , "price" : "$450,000" , "square_feet" : "2,100" } Advanced Personalization Strategies Multi-Scene Personalization Different variables for each scene:
{ "type" : "class" , "templateId" : "template_123" , "scenes" : [ { "script" : "Hi {{name}}, I'm {{agent_name}} from {{company}}." , "variables" : [ { "key" : "name" , "value" : "Sarah" }, { "key" : "agent_name" , "value" : "Jennifer" }, { "key" : "company" , "value" : "RealtyPro" } ] }, { "script" : "I found {{property_count}} properties that match your criteria in {{location}}." , "variables" : [ { "key" : "property_count" , "value" : "5" }, { "key" : "location" , "value" : "downtown" } ] }, { "script" : "The top property at {{address}} is {{price}} with {{beds}} bedrooms." , "variables" : [ { "key" : "address" , "value" : "123 Main St" }, { "key" : "price" , "value" : "$550,000" }, { "key" : "beds" , "value" : "3" } ] } ] } Dynamic Content Selection // Prepare personalized content based on user data function personalizeContent ( user , products ) { // Select relevant products const recommended = products . filter ( p => p . category === user . interests [ 0 ]) . slice ( 0 , 3 ); // Build variables const variables = { name: user . name , interest: user . interests [ 0 ], product_1: recommended [ 0 ]. name , price_1: recommended [ 0 ]. price , product_2: recommended [ 1 ]. name , price_2: recommended [ 1 ]. price , product_3: recommended [ 2 ]. name , price_3: recommended [ 2 ]. price }; return variables ; } const content = personalizeContent ( user , availableProducts ); // Generate video await api . generateFromTemplate ( 'product_showcase' , content ); Integration with CRM Data import { CRMClient } from './crm' ; async function generatePersonalizedVideo ( contactId ) { const crm = new CRMClient ( process . env . CRM_API_KEY ); // Fetch contact data const contact = await crm . getContact ( contactId ); const deals = await crm . getDeals ( contactId ); const activities = await crm . getActivities ( contactId ); // Calculate personalized metrics const totalValue = deals . reduce (( sum , d ) => sum + d . amount , 0 ); const lastInteraction = activities [ 0 ]?. date || 'never' ; const engagement = activities . length ; // Prepare variables const variables = { name: contact . firstName , company: contact . company , total_value: formatCurrency ( totalValue ), open_deals: deals . filter ( d => d . status === 'open' ). length , last_interaction: formatDate ( lastInteraction ), engagement_level: engagement > 10 ? 'high' : 'moderate' }; // Generate video return await api . generateFromTemplate ( 'sales_followup_template' , variables , { webhook: `https://mysite.com/webhook?contactId= ${ contactId } ` } ); } A/B Testing with Personalization // Test different personalization strategies const variants = { A: { greeting: "Hi {{name}}" , value_prop: "save {{time}} per week" , cta: "Start your free trial" }, B: { greeting: "Hey {{name}}" , value_prop: "boost productivity by {{percentage}}" , cta: "Get started now" } }; async function generateWithVariant ( recipient , variant ) { const template = variant === 'A' ? variants . A : variants . B ; const variables = { name: recipient . name , time: "5 hours" , percentage: "30%" }; const script = Object . entries ( template ) . reduce (( s , [ key , tpl ]) => { return s . replace ( `{{ ${ key } }}` , tpl ); }, originalScript ); return await api . createVideo ({ script , ... variables , metadata: { variant , recipientId: recipient . id } }); } // Split recipients into A/B groups recipients . forEach (( recipient , index ) => { const variant = index % 2 === 0 ? 'A' : 'B' ; generateWithVariant ( recipient , variant ); }); Personalization Best Practices 1. Natural Language Make personalization feel natural, not robotic
// ❌ Awkward "Hi {{name}}, you live in {{city}}, {{state}}, {{country}} and work at {{company}}." // ✅ Natural "Hi {{name}}! I noticed you're based in {{city}}. Many {{company}} teams in your area have seen great results with our platform." 2. Balance Personalization Too much personalization can feel creepy
// ❌ Too much (creepy) { name : "John" , linkedin_url : "linkedin.com/in/john" , last_visited : "January 15 at 3:42 PM" , pages_viewed : "pricing page 3 times" , ip_address : "192.168.1.1" } // ✅ Just right { name : "John" , company : "TechCorp" , role : "Engineering Manager" , interest : "DevOps solutions" } 3. Provide Defaults function safePersonalize ( template , data , defaults = {}) { const variables = { ... defaults , ... data }; let result = template ; Object . entries ( variables ). forEach (([ key , value ]) => { const placeholder = new RegExp ( `{{ ${ key } }}` , 'g' ); result = result . replace ( placeholder , value || defaults [ key ] || '' ); }); return result ; } // Usage with defaults const script = safePersonalize ( "Hi {{name}} from {{company}}!" , { name: "Sarah" }, // company is missing { company: "your company" } // default fallback ); // Result: "Hi Sarah from your company!" 4. Validate Data Quality function validatePersonalizationData ( data , required ) { const errors = []; // Check required fields required . forEach ( field => { if ( ! data [ field ]) { errors . push ( `Missing required field: ${ field } ` ); } }); // Check data quality if ( data . name && data . name . length < 2 ) { errors . push ( 'Name too short' ); } if ( data . email && ! data . email . includes ( '@' )) { errors . push ( 'Invalid email format' ); } // Check for placeholder text const placeholders = [ 'test' , 'example' , 'demo' , 'lorem' ]; Object . values ( data ). forEach ( value => { if ( placeholders . some ( p => String ( value ). toLowerCase (). includes ( p ))) { errors . push ( `Placeholder text detected: ${ value } ` ); } }); return { valid: errors . length === 0 , errors }; } // Before generating const validation = validatePersonalizationData ( recipientData , [ 'name' , 'company' ]); if ( ! validation . valid ) { console . error ( 'Invalid data:' , validation . errors ); // Handle error } Real-World Examples Sales Outreach const salesTemplate = { name: "{{prospect_name}}" , company: "{{company}}" , mutual_connection: "{{connection_name}}" , pain_point: "{{specific_challenge}}" , solution: "{{your_solution}}" , case_study: "{{similar_company}}" , result: "{{quantified_result}}" , cta: "{{call_to_action}}" }; // Example data const prospectData = { prospect_name: "Jennifer" , company: "DataCorp" , connection_name: "Mike Chen" , specific_challenge: "scaling their data pipeline" , your_solution: "automated ETL workflows" , similar_company: "TechStart Inc" , quantified_result: "reduced processing time by 60%" , call_to_action: "Let's schedule a 15-minute demo" }; Customer Onboarding const onboardingTemplate = { name: "{{customer_name}}" , plan: "{{subscription_plan}}" , feature_1: "{{key_feature_1}}" , feature_2: "{{key_feature_2}}" , feature_3: "{{key_feature_3}}" , support_person: "{{account_manager}}" , next_step: "{{onboarding_step}}" }; Event Invitations const eventTemplate = { name: "{{attendee_name}}" , event: "{{event_name}}" , date: "{{event_date}}" , time: "{{event_time}}" , location: "{{venue}}" , speaker: "{{keynote_speaker}}" , topic: "{{session_topic}}" , discount: "{{early_bird_code}}" }; Personalization Checklist Before launching your personalized video campaign:
Next Steps 
